Go beyond technical jargon! This chapter empowers you to write compelling tender responses that resonate with evaluators. We'll explore the power of added value, benefits, and evidence, transforming your bids into persuasive documents that stand out from the crowd. Remember the buyer types from Chapter 6? Learn how these elements particularly appeal to economic and end-user decision-makers. Master a simple framework for incorporating persuasive elements into your answers, using the "so what" and "prove it" approach. Craft winning construction bids that showcase your value and secure top scores.