07 Persuasive Writing
There Are No Prizes for Second Place
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13m
Go beyond technical jargon! This chapter empowers you to write compelling tender responses that resonate with evaluators. We'll explore the power of added value, benefits, and evidence, transforming your bids into persuasive documents that stand out from the crowd. Remember the buyer types from Chapter 6? Learn how these elements particularly appeal to economic and end-user decision-makers. Master a simple framework for incorporating persuasive elements into your answers, using the "so what" and "prove it" approach. Craft winning construction bids that showcase your value and secure top scores.
Up Next in There Are No Prizes for Second Place
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08 Answer Planning
Turn planning into power! This chapter equips you with a practical method to implement the winning strategies you've learned. We'll provide a template and checklist to guide you in structuring your answers before diving into writing. Discover the benefits of answer planning and a step-by-step app...
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09 Readability
Public and private sector bids require a specific approach! This chapter unveils the secrets to crafting easy-to-read, high-scoring tenders in the private and public sector construction procurement process. We'll explore strategies for effective space utilization, navigating word/page count limit...
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10 Bid Process
Demystify the bidding process! This chapter equips you with a practical, step-by-step guide for winning tenders in the construction industry. Learn what a bid process entails and its benefits. We'll explore a streamlined approach that works even for busy professionals juggling multiple projects. ...
